5 Tips for Implementing a Successful Restaurant Loyalty Program

Businesses today are focusing more on the overall customer experience and satisfaction rather than just sales. How many times have you flown on a particular airline or went to a particular store to avail of additional benefits? We all do it all the time. The same is true for restaurants and food operators as well. Think about Starbucks who is earning millions off of its cleverly curated loyalty programs. Today, it’s all about making your customers feel connected and instilling a sense of belongingness in them. While loyalty programs can easily be developed using a restaurant POS system, there’s more to it than meets the eye. Here are 5 tips below for the successful implementations of your restaurant’s loyalty programs. 

1. Reward Your Loyal Customers For Each Visit

Loyalty programs need to be consistently implemented – you cannot offer rewards to your loyal customers whenever you feel like it. You need to give them a reason to keep coming back to you. Why? Research conducted by Harvard Business Review states that acquiring new customers is up to 25 times more expensive than retaining existing customers. Thus, you need to acknowledge your customers’ loyalty each time they choose you over your competitors. 

2. Simplify Your Loyalty Programs

You will often see brands launching common loyalty programs like points that are rewarded to customers each time they choose their products. These points can later be redeemed to earn discounts and more. The reason why businesses go after similar models of loyalty programs is because of their simplicity and familiarity. The more your customers are familiar with the programs, the higher will be the adoption rates. Besides, you will not be required to spend your resources on educating your customers about these programs. 

3. Focus On Personalizing Experiences

Seasonal deals and discounts have become an unstated need now. It’s what every customer expects restaurants to offer at the very least. So, how do you stand apart and make a mark on them? Create personalized programs for each customer to make them feel special. Something as simple as a complimentary cake of their favourite flavour on their birthdays can go a long way in helping them know that you value them. This is where a restaurant POS software becomes incredibly useful as it records contact, transaction and other details of every customer that walks through your doors. 

4. Create Digital Loyalty Programs

You cannot ignore the fact that the pandemic has significantly boosted the rate of digital adoption in the restaurant industry. Today, more people are ordering food online than going out to dine due to safety concerns. This means that you need to pay considerable attention to online sales as well. For instance, certain offers like free delivery to your most regular customers can help them think of only you when they need to get food delivered to their doorsteps. 

5. Train Your Employees

Your employees are your biggest assets. Imagine walking into a restaurant and asking the waiter about a certain loyalty program that he has no idea about. That leaves a bad impression, right? This is why just coming up with enticing loyalty programs is just glass half full. You need to ensure that every employee knows the necessary details about your loyalty programs and can divulge that information professionally when asked by customers. Therefore, you must train your staff not only on the ongoing loyalty programs regularly but also teach them ways to communicate such information effectively. 

Make Your Restaurant Your Customers’ Go-To Comfort Place With Possier! 

Gone are the days when sales and profits used to be the areas of attention for businessmen. Today, businesses that thrive are the ones that prioritize their customers above anything else. You can achieve this only when your end-to-end workflow is smooth and seamless. Possier helps you perfect that art with its advanced restaurant POS software. Reach out to us to know more.

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