The restaurant industry is a highly dynamic one. There are many aspects that owners are vulnerable to and cannot control. For instance, the effects of inflation, government policies, unstable labour market and much more. Quite recently, we saw how the COVID-19 led to the shut-down of all restaurants across the country and rendered them helpless. With so many risk factors, how can restaurants boost their sales? The major solution today lies in e-commerce. Technological solutions like restaurant POS software further makes management smooth and efficient and not only boosts sales but also increases profit margins. Here’s how you can leverage e-commerce to drive the growth of your restaurant’s sales.
Partner With Online Food Aggregators
Online food delivery companies, like Zomato and Swiggy, have their own platform where they display numerous restaurants, their menus and offer delivery services from the restaurants to the customers’ doorsteps. The pandemic has boosted the use of these platforms by people to enjoy their favourite dishes at home without having to make it themselves. By partnering with these food aggregators, you can enhance your brand visibility and reach out to this enormous user base. You can also offer lucrative deals and discounts on your best selling items to stand out in the apps.
Turn Your Website Into Your Online Ordering Platform
If your restaurant already has a well built and optimized website, you can invest in it and turn it into your personalized online platform to order food, book reservations, and much more. You can even choose to do both – have your own e-commerce platform as well as partner with delivery services like Zomato (what Domino’s has essentially done). This way, you can ensure maximum online presence and offer exclusive deals on your own platform to attract customers from the common ones.
Leverage The Power Of Social Media
You would not be able to reach maximum customers if you quietly partner with online food delivery services. You need to ensure that your customers, especially the regular ones, know where to find you online. Social media platforms like Instagram and Facebook have billions of active monthly users. Undoubtedly, they are great places to spread the word around. You can even come up with targeted local ads to ensure that the local customers never forget to think of you when they think of food. You just need to make sure to post regularly, engage with users by replying to their comments, providing a link to your website on your posts and even connecting with other food biggies in the business to maximize your exposure.
Apart from offering food, you can also leverage online platforms to engage with your customers in revolutionary ways. For instance, you can organize hybrid events like cooking sessions with your head chef. Interested people would be purchasing the tickets. People living nearby your restaurant can attend such events physically while you can keep the doors open for online users as well by broadcasting the session on your social media channels. You can also host cooking contests, start campaigns by encouraging people to share pictures of their best dishes and feature the winner’s dish on your menu by naming the dish after the person.
Make Sales Your Strength With Possier
The digitalization of the world was inevitable and it has further been boosted by the pandemic. In these superfast changing times, you need to ensure that you stay updated with the latest advancements to stay on top of the game. E-commerce has turned from an option to a necessity in this new world. Claim your title to the throne by the ways mentioned above. Possier’s restaurant POS system is here to help as well. From inventory management at the back of the kitchen to customer feedback offline as well as online, the POS software records everything accurately for you to analyse and make informed decisions thereafter. Reach out to us to know more.