1. Customer data management: Restaurants can store and manage customer data such as contact information, order history, and preferences in a single location. This helps restaurants to better understand their customers and personalise their services accordingly.
2. Marketing campaigns: By using the customer data stored in the CRM, restaurants can create targeted marketing campaigns such as loyalty programs, promotions and email marketing campaigns to improve customer engagement and retention.
3. Feedback management: Restaurants can collect and track customer feedback through the CRM. This helps them to identify areas for improvement and address any customer complaints or issues.